Our marketing team will negotiate, procure and monitor advertising space and airtime on your behalf with the aim of reaching your target audience at the lowest possible cost.
Media buying is the process of identifying and procuring advertising space on a variety of media platforms – from newspapers to billboards and television to radio.
It is a service that covers both the traditional and digital realms of marketing and is designed to maximise exposure to a brand’s target market – often at a fraction of the cost you’d might expect.
When done well, it can achieve a fantastic ROI that genuinely increases conversions and builds meaningful relationships with media providers.
Our team work with local and national brands to place their names in desirable publications, locations and airwaves through effective negotiation and procurement.
We make reaching your audience and achieving your goals a stress-free process – taking charge in planning campaigns, booking adverts and liaising with sales and design staff.
That begins with getting to know your audience through effective media planning. We work to understand them, the media they interact with and how best to reach them while achieving the most effective ROI.
Much of this work is done through marketing research, while working alongside our clients to set goals and create strategies to achieve them.
These strategies can be delivered through ad-hoc, monthly or yearly plans.
We will also monitor and analyse their efficacy throughout to ensure their success.
Other services available include the creation and production of print and digital adverts through our design team.
Our expertise stems from the acquisition of RB Agency – East Anglia’s premier advertising company – into the Prominent family.
Using our extensive knowledge of PR and marketing, we have combined our skills to build strategies and campaigns that are perfectly aligned and deliver a knock-out punch.
That experience has seen us build contacts in outlets across the UK and knowledge of a wide range of publications, stations and other media to find the best way to reach your audience.
Advertising opportunities we consider when planning our campaigns include:
Advertising campaigns should always be aimed towards your target audience. So it’s important to identify the forms of media they’re most likely to consume.
That could include targeting the education press if you are a business looking to recruit teachers, or interior design magazines if you are a furniture retailer.
Whether you require national or regional advertising, our buying power, knowledge and proficiency mean we can purchase space at competitive rates. We always aim to secure added value opportunities to further our impact through additional brand coverage at no extra cost.
What’s more, our meticulous organisation allows us to respond to your needs within a moment’s notice for those last-minute campaigns.
Call us on: 01473 276126
Email us on: hello@prominentpr.co.uk
