Pilgrims Pre-Preparatory School is an independent school in Bedford for children aged three months to seven years.
Our advertising arm, Prominent Media, has managed their advertising since 2012. Prominent PR began working with Pilgrims in 2018 to provide PR support.
Prominent work alongside Prominent Media to promote the schools’ open days and attract prospective parents from around the Bedford area. The PR support is aimed to target different platforms and subsequently a new target audience.
Additional projects have included:
The main focus over the last few years has been to increase admissions at the school through the schools open day events in the spring and autumn.
However, due to the coronavirus pandemic Pilgrims were unable to hold their big open day events, and instead small one-to-one tours were offered. Prominent provided a strategic and creative campaign plan to target prospective parents during a somewhat difficult time.
In 2021, Prominent helped generate over 100* enquires from the marketing campaigns from the website alone.
Following the success of the campaigns, the website has been updated to advise prospective parents that there are some areas of the school which are currently full for this academic year and next.
Aside from generating leads, Pilgrims’ social media analytics have increased due to new video content as part of the Pilgrims’ at Home series, and the open day everyday campaign. This is also reflected on the website visitors and the dwell time spent on the site.
Pilgrims was also shortlisted in the Independent School of the Year Awards 2019.
“Not only do Prominent provide strategic thinking across a number of different media outlets, but they deliver creative solutions to our communications requirements. Their overall approach results in our message reaching the parent with whom we want to engage and attracting them along to our open days and other events throughout the year.”
Karen Sinclair, Pilgrims Pre-Preparatory School.