Media buying and advertising

Our marketing team will negotiate, procure and monitor advertising space and airtime on your behalf with the aim of reaching your target audience at the lowest possible cost.

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Our sister company, RB Agency is the region’s leading media buying and advertising agency.

We work alongside them to ensure that any media buying or advertising that our clients do is perfectly aligned with their PR and part of a wider marketing mix – whilst always keeping our aims and objectives for the client front of mind.

If advertising works for you then let us take the stress out of it for you. We know that large scale media campaigns can mean hours of research, planning, negotiations and bookings management.

We’ll plan the campaigns, book the adverts, deal with the advertising sales people and ensure that your adverts run. We can make it easy for you and your team.

Alongside Prominent’s graphic designers, we can even create and produce the print adverts for you.

With many years’ experience of media consultation, analysis, booking and management, we have the expertise and contacts to find the UK audience you want to reach. As you would expect from a media buying agency we consider all possibilities when searching for your audience, including:

  • Newspapers
  • Magazines
  • Hyper local community publications/magazines
  • Broadcast
  • Outdoor/out of home
  • Online

Over recent years we have been achieving notable campaign success with the addition of hyper local community magazines* to advertising schedules. We can achieve exposure in villages and small communities which are often hard to reach, but are little pockets of affluent consumers ideal for most brands. In-turn many of our clients have witnessed increased response, footfall, website visits and/or sales without dramatically increasing their advertising budget.

At the moment our ‘hyper local’ service covers Bedfordshire, Suffolk, Norfolk and Essex – but our experience and business set-up means that with an agreement in place we can cover additional counties should you require.

Whether you require national or regional advertising, our buying power, knowledge and proficiency mean we can purchase space at competitive rates, whilst also aiming to secure added value opportunities (additional brand coverage with no cost). What’s more, our meticulous organisation allows us to respond to your needs within a moment’s notice for those last minute campaigns.