Copywriting

We are experts in crafting crisp and persuasive copy that connects with the reader.

 

Our team boasts vastly experienced journalists and content strategists who deliver bespoke text for internal and external communications.

We perfectly align your prose with your brand and increase your ability to connect with stakeholders.

The need for copywriters has grown alongside the surge in online content that we have witnessed in the last decade. This is driven by the need for search engine optimisation (SEO).

Our writers know how to propel you up the Google rankings. They use keyphrases — words your target reader types into a search box – hyperlinks, backlinks and optimised, authoritative content.

They also create exciting, diverse blog topics that drive traffic back to your site.

But well-written copy is not just about the clicks.

Our copywriting service includes advertorials, editorials, sales literature, ghostwriting, press releases, web copy, brochures, newsletters, biographies, pitches, advertising slogans, blogs as well as content specifically designed to boost SEO.

In addition, we have been involved in large rebranding exercises to help companies create consistent tone of voice across different platforms.

You might think that you are best placed to write your own content.You know your business best, right?

But actually, but this can actually become detrimental.

First of all, when you’re too close to your industry, you might not realise just how confusing your jargon is to those who aren’t.

Secondly, you probably find it hard to be objective.

We are able to cherry-pick the perfect parts of what you do, translate them into bite-sized chunks of text and deliver them in a persuasive way.

And that’s not all. Creating consistent, engaging content might take you a significant amount of time. But we are able to write excellent copy quickly while still hitting the mark that you want every single time.

We often have clients ask how our team can possibly make a boring subject or niche market sound exciting and enticing.

But this is precisely why our copywriters are journalists too. They know exactly how to get to the heart of a story, to unravel the onion layers of a business and make the most of what you do.