digital PR

The digital world is rapidly evolving. And so is public relations. At Prominent, we aren’t just experts in traditional PR – we can take your digital presence to the next level.

Digital PR is complex. Things constantly change and businesses need to stay on their toes to ensure their brand is at the forefront.

What is Digital PR?

Digital PR is all about increasing your brand’s exposure online – although it is not as simple as it sounds.

It is all about gaining high-quality backlinks from websites and online publications while harnessing honest customer reviews and building worthwhile relationships with the people who matter to your customers.

Directly focusing on your target market is possible through digital PR. Brands can target the websites and blogs they read, the podcasts they listen to and even the social media accounts they follow.

That can even include the influencers they follow online, with digital PR giving the opportunity to get your product in their hands.

These combined with good search engine optimisation (SEO), helps impact the visibility of your brand on search engines, its ranking and ultimately its exposure.

The same applies for press releases, too. Digital PR opens even more doors, with optimised releases allowing for both backlink opportunities and better Google rankings, leading to more traffic to your website.

That’s why such a deep understanding of the digital world is a vital part of modern public relations. Knowing the tricks and tips behinds Google’s guidelines and algorithms, combined with the fundamentals of traditional public relations, helps achieve better visibility and results.

At Prominent, these are areas we have an abundance of experience in.

A strategic approach

We use digital PR as part of your overarching PR strategy – particularly where you have specific objectives which would be best met using online channels.

This might involve concentrating on:

• Improving you SEO and rankings — Publishing on high-authority websites and getting links to your website that will push you up the rankings for your target keywords.
• Boosting website traffic — The more people reading about your business and sharing your content on social media, the more people there will be visiting your website.
• Building brand trust — Our team make sure your customers only see good things when they type your company’s name into a search engine.
• Generating leads — We put your products in front of a relevant and interested audience.
• Increasing sales —Every campaign should generate leads, and quality content on your website will channel those leads through a conversion funnel and turn them into paying customers.

 

Measuring success

Unlike traditional PR, which has limited metrics to work with, digital PR is a much more data-driven marketing strategy.

This is largely thanks to Google Analytics which allows you to track data that shows you how successful your work has been.

If you want to harness the power of digital PR to unleash the potential of your brand, Prominent are the team to call.