East of England Local Government Association (EELGA)

The East of England Local Government Association (EELGA) was one of Prominent’s first clients. Our managing director Helen Rudd had worked with them in two of her previous roles dating back to 2010 and the relationship was so strong they came on board when Prominent was set up in February 2014.

EEGLA 3 resize

Front row: Tim Hawkins from Stansted Airport, George Freeman MP, Daniel Zeichner MP, Jo Churchill MP, Peter Aldous MP
Back Row - Cllr Stephen Robinson, Cllr James Jamieson Chairman LGA, Paul Kenward from British Sugar, Tom Keith-Roach from AstraZenica UK
Credit: Andrew Wiard

EELGA supports over 50 local authorities across the East of England, representing the region’s interests nationally in Parliament through Government lobbying as well as offering training and sharing best practice locally.

We work with EELGA on a retainer basis; we are an extension to their in-house communications team and we support them across the whole of their communications function.

This includes media relations, internal communications, social media and digital marketing, event management, video creation and graphic design, as well as special projects with member Councils or other EELGA-supported organisations.

Projects we support them with include:

  • The annual Apprenticeship challenge
  • Talent Bank
  • Regular Parliamentary receptions
  • The annual All-party Parliamentary Group
  • The Strategic Migration Partnership
  • Senior level recruitment
  • Creation of their member newsletter
  • Creation of their annual report
  • Social media
  • Ongoing media relations

We have regularly secured EELGA coverage in print titles across the East of England, on local radio and also on TV, where they have been able to promote the work they are doing with and for member Councils.

Joe Winter, Head of Business Development, Marketing and Communications said: 

"I wanted to say both on behalf of myself and EELGA, the impact of Prominent’s support, in particular, Arlen’s has been absolutely fantastic this year.

"Arlen goes above and beyond, often outside of ‘conventional’ work hours to support myself and EELGA; he really has been like having an additional member of the team. He is a great talent and has a tremendous career ahead of him. Of all his work on our behalf, the support concerning Operation London Bridge is a key example of his absolute commitment and dedication to going above and beyond for clients. It is also worth mentioning Arlen’s work on the recent social media campaign on the new member development training offer - which has generated substantial leads for us."

Prominent is a member of the EELGA Talent Bank and is recognised as one of their recommended suppliers for PR and communications for the public sector in the East.

From this relationship, we secured successful working relationships with East Cambridgeshire District Council, Cambridgeshire and Peterborough Combined Authority, Cambridgeshire ACRE, South Norfolk and Broadland Council and Eastern Community Homes.