Prominent have been providing media relations, copywriting and social media services for multi-award-winning SME housebuilder Cora since late 2022.
Coming on board following their exciting rebrand, we were wowed by Cora’s bold sustainability focus and recognised its potential for becoming the leading name in its field.
Cora has put sustainability at its very core, investing heavily in environmental practices that showcase how housebuilders can have a positive impact on the planet.
The team approached us to increase brand awareness through media relations, alongside building successful awards and community relations strategies.
Cora’s environmental direction has made them no stranger to the press, who thanks to our media relations work now regularly turn to the business for comment on industry news.
That has included providing commentary to the likes of Housebuilder and Show House magazines – while our press releases have received extensive local and national coverage.
Among the most widespread includes coverage of Cora’s first sustainability report, which featured in numerous national trade press titles.
It also featured in a national TV feature on BBC Breakfast.
Through local media relations, we have led a strategy to embed the new Cora brand into the communities in which housing developments are based, building awareness of Cora as a trusted housebuilder with potential buyers.
Our team of former journalists and PR professionals have built relationships with newsrooms across Cora’s Midlands base and beyond, and continue to put the brand’s name in front of new audiences.
We have written numerous winning award entries for the business, highlighting Cora’s incredible environmental achievements through the amazing spaces it creates.
That includes its Managing Director, Luke Simmons, being crowned Climate Champion of the Year at the national Unlock Net Zero Live Awards.
The business has also shared places with some of the industry’s biggest names in national award shortlists.
But it isn’t just the national sphere where we have successes – with the business also winning big at the 2023 SME Northamptonshire Business Awards.
Two thirds of the entries we have written to date have made it on the shortlists.
Our team have taken the lead on Cora’s B2B social media, utilising LinkedIn as an effective tool in both increasing brand awareness and recruitment.
We have achieved continued growth on the platform, with the page now boasting more than 4,000 followers and tens of thousands of impressions every month alongside hundreds of reactions.
Do you work in the housebuilding or construction sectors? We have a proven track record of building brands and unlocking the door to success.
Contact us today to learn more.