The John Milton Academy Trust

Prominent are thrilled to support the John Milton Academy Trust – generating dozens of pieces of press coverage while helping increase pupil intake in our long-term partnership.

The Trust oversees three primary schools, a high school and a sixth form in Suffolk, including two specialist SEND centres.

Prominent has had huge success in publicising the brilliant work going on across its schools, as well as maintaining the Trust’s excellent local reputation with crisis communications support.

JMAT 2023 1 Positive PR

The CEO of JMAT contacted Prominent in August 2020 looking to promote the Trust as a brand with its own identity, to raise awareness of its schools and to establish a social media presence, with the aim of increasing pupil intake.

To do this, Prominent regularly visits each of the Trust’s schools to take photos of events and activities and develops exciting press releases for the local newspapers, which have gained excellent coverage.

This has included reporting on the Trust’s GCSE and A-level results days at Stowupland High School, providing photos and quotes for the local newspapers.

JMAT 2023 2

Prominent has also been involved in publicising large projects at the school.

This has included the grand opening of the school’s new sixth form block, the John Milton Sixth Form, which opened in April 2022.Coverage included a ‘first look’ inside the building for the East Anglian Daily Times and a piece on the official opening, where local MP Jo Churchill was invited to cut the ribbon.

Other highlights include Prominent securing 46 pieces of news coverage for the Trust and its schools in one year alone, all of it positive.

This included 21 print articles with a circulation of 179,735 and 25 online articles with a combined reach of more than 11.4 million.

The Trust’s Twitter profile now regularly has more than 1,800 visits every month and attracts new followers every week.

JMAT 2023 3

Crisis communications support

As with most schools, recent years have been turbulent, with trusts having to transform the way they work as a result of the Covid-19 pandemic.

Prominent supported the school throughout this difficult time, providing information and updates to local news media, allowing the Trust to concentrate on what matters most – the education of its pupils.

We have also helped protect the trust’s reputation when crises have arisen, forming a shield around the organisation and keeping its name out of the press.

Our 24/7 press office service provides peace of mind to the Trust who know we are there to act whenever the media get in touch.

Feedback from the Trust

“Working with Prominent has been hugely beneficial to the Trust, spreading the word of the incredible work that goes on at our schools each and every day.

“The Trust’s schools now feature regularly in the local newspapers thanks to their expertise and our social media channels continue to grow and grow.

“Prominent provides a professional, accessible and dedicated team and we would not hesitate in recommending their services.” – Karen Grimes, CEO of the John Milton Academy Trust.

It is an absolute pleasure working with the Trust, shining a light on the incredible work taking place in its schools and promoting its ambitions for the future.