media training

We want to share our knowledge and expertise with you.

Arlen and Grace at MF with BBC Politics East

Our in-house journalists have decades of combined experience and know all the tricks of the trade when it comes to interviewing and constructing a story.

That’s why we have created and delivered numerous tailor-made media training courses to businesses and individuals around the UK.

Activities include interview techniques, media insights and crisis communications – and can also cover copywriting and editorial planning sessions.

You can also work with our journalists and video team to practise interviews face-to-face, or in front of a camera.

 

How media training will help you

If you want to maximise your brand’s exposure in the media, it is essential you are seen and heard on a regular basis. Making yourself available for comment is the most powerful way to get people to notice what you have to say.

But most people are not a natural in front of the camera. All of us can get our words in a muddle.

Media training helps develop the skills to get your message across succinctly and with impact. And once you have become an effective spokesperson, the media will turn to you again and again for your expertise.

Our tailored packages teach you how to use your words, tone and body language effectively and in a powerful way. We help you build confidence and create a clear and concise message for you and your brand.

 

What about difficult questions?

Difficult questions are not always a certainty – but it pays to be prepared.

Journalists are very good at putting subjects on the spot. They may want to throw you off course with quick and challenging questions, but with media training you can learn to deflect unexpected twists and turns.

Our training can help you learn to control the interview by managing the conversation, steering the dialogue while maintaining your composure.

 

Telling your story

We want you to be a great storyteller who brings emotion, gives examples and anecdotes and provides journalists that special quote they crave. The ideal interviewee is both knowledgeable and personable – and we want you to feel comfortable every time a journalist approaches.

We are lucky to have three former journalists at Prominent who have conducted thousands of interviews. They are always happy to share that knowledge with you.

Whether it be for print or broadcast coverage, they will train you through the potential pitfalls and teach you how to play their game.