In today’s digital world, a company’s reputation can be shattered in minutes. Online media is instant – and as such, you need to respond fast.
A media crisis can happen to any business, whatever the sector and whatever the size.
At Prominent, we protect your brand. Our team of PR professionals and former journalists are experts in crisis communications. From writing statements to managing social media, we are always on hand to support you.
We work with you to offer advice and put in a place not just for recovery – but proactively before a crisis has even begun.
We assess the risk to your business and train your most senior staff to ensure the best possible outcome.
No business is safe from crisis. Be it a multi-million corporation suffering a data breach, to a social media slip-up – every crisis demands attention.
External factors such as severe weather, crime or terrorism could also spark a spiralling chain of negative media attention.
What can seem trivial can soon be blown out of proportion once in the public domain. And we all know how important reputation is to business.
When that reputation is under threat, PR experts with their crisis communications experience are the most valuable players in the game.
We don’t have a crystal ball – sometimes we can predict problems on the horizon, sometimes we can’t. But the biggest thing we can do to manage the fall out is have a system in place to minimise disruption.
That’s why we put such an emphasis on getting to know our clients. We like to know how they operate and what’s hot and what’s not in their sector. We get to know your chain of command, the sign off processes and who to contact out of hours.
All of this helps us react quickly should a crisis arise.
From there, we work with you to devise quick communications that acknowledge the situation and reassure those involved that you are investigating.
We then support you through understanding the crisis details and brainstorming solutions across all media platforms.
It is here that we really add value – as our team of former journalists know exactly how a story will be spun. We know the danger of a badly thought-through quote and the reputational damage stonewalling can cause.
Our team will help plan messages and statements and assist you in managing the media. They will help you better understand the public’s perception, their behaviour and their emotions.
We will provide your staff with an empowering statement to use universally if they are questioned, while behind the scenes we will work with journalists to secure positive pieces of media coverage with reputable journalists and publications.
Lastly, we will engage positively with your digital community on social media to keep key messages consistent.
With decades of experience behind us, we have seen first hand how burying your head in the sand can cause irreversible damage.
The way an organisation responds to a crisis is what defines its reputation.
Together, we work quickly with you to neutralise any crisis and protect your reputation, with damage control at the forefront of our work.
And we do it so well that often your firm can come out of it stronger than ever.
Call us on: 01473 276126
Email us on: hello@prominentpr.co.uk
