Morrison Freight

Prominent worked closely with Suffolk-based freight forwarder, Morrison Freight, between 2018 and early 2023.

They originally sought our services to raise the profile of their business in the local area through media relations and awards. Additionally, we were tasked with improving their presence on social media.

Our eye for a story and regular communication with the company has led us to securing numerous pieces of coverage in local press including the East Anglian Daily Times, Suffolk Business and arranging two features on BBC Look East. In addition to sending press releases, our team have provided hands-on support to prepare Morrison Freight for their discussion with Andrew Sinclair about further customs changes on Politics East.

While the original aim was to raise Morrison Freight’s profile in the local area, we have gone above and beyond to raise their profile even further. During our ongoing partnership with Morrison Freight, we have secured much coverage in national trade press including the Freight Business Journal, Forwarder Magazine, UK Haulier and Logistics Voices.

Our award entries for Morrison Freight have been met with success over the years, with Morrison Freight being named the regional High Growth Business of the Year at the Chamber Business Awards in 2019 and 2020. In 2021, we helped Morrison Freight receive a staff development award in the BIFA Freight Service Awards. The company has also been shortlisted in the Suffolk Business Awards and other categories in the BIFA Freight Service Awards.

Working as an extension to their team, we have been on-hand to support them with various challenges facing the industry. Following Brexit and the subsequent changes to customs, we helped to create and implement a new customs strategy in 2021. As part of this, we also designed a customs brochure for their current and prospective clients.

Through regular visits to Morrison Freight, we have been able to get a real feel for the way they work. This has helped us understand the industry and position Morrison Freight a reputable company in local and trade press. Our visits have also helped us develop relationships with the Morrison Freight team, which has in turn created a working partnership expanding further than just the company’s directors.

Through our gained understanding of the industry and relationships developed within the business, we have been able to create engaging social media content. This has led to significant results on LinkedIn, where we continue to gain a high number of followers each month, as well regularly high click-through rates which help with website traffic, recruitment and more.

Lee Steward, managing director of Morrison Freight Ltd said:  

“The team at Prominent PR are a tightly knit group of driven, creative people who quite simply deliver fantastic results. Some agencies are difficult to work with, but Prominent PR make it feel effortless. From day one they’ve been a real asset and have fully involved themselves in our business, taking time to understand the market, the culture and importantly the company. The high standards set and desire to succeed continually help produce remarkable results”