Ipswich High School

Prominent was initially approached by Ipswich High School to work on a project basis by managing the coverage of its GCSE and A Level results in 2018.

From the start of 2019, Prominent has worked with the Woolverstone-based school on a retainer basis.

Ipswich High School, Suffolk. Education PR

Our brief

Ipswich High School wanted us to support its director of marketing and communications - particularly as the 2018/19 academic year was a milestone in the school’s history when it moved from being girls-only to becoming co-educational.

The school wanted us to promote this and the change to the Diamond Model of education – an approach which allows the school to teach some subjects in single-sex classes while maintaining the benefits of a co-educational environment.

Prominent was also tasked with promoting Head of School Oona Carlin and heads of departments as leading experts in Diamond Model schooling.

The school then announced its plans to open a boarding house, The Dairy, and needed Prominent to encourage enquiries. It opened in September 2019 and is fully occupied.

Prominent created proactive opportunities for media coverage as well as react to education news with opinion-led editorial content.

Work

We created a comprehensive PR plan which targeted an audience of prospective pupils, boarders and their parents, teachers and support staff and industry professionals.

To raise the profile of Ipswich High School, we secured extensive media coverage in both the local media and trade publications and built strong working relationships with those outlets. Our work has included interviewing new members of the teaching staff and senior leadership team. We have also ghost-written opinion pieces, press releases, organised photo and video opportunities on the school site and entered various educational awards.
We have provided extensive coverage of the GCSE and A level results for the media as well as the school’s website and social media channels.

Achievements

Ipswich High School was a finalist in two categories at the Independent Schools of the Year awards 2019. It was whittled down from hundreds of entries to reach the final in the Rising Star of the Year Award and Independent School of the Year for Contribution to Social Mobility.

Media coverage has been secured in a variety of editorial outlets including the Financial Times, The Telegraph and Independent Education Today, the Independent Schools Magazine, the profile of the school has been raised and The Dairy boarding house is fully occupied.

We have successfully raised the profile of the Head of School and senior leadership team by utilising their stance on topical educational issues.