PR and marketing for the construction sector

Prominent have been supporting clients in the construction sector with PR, social media, award writing, design and digital marketing support for more than a decade.

Apex Roofing

Our clients in the sector range from contractors to housebuilders and interior designers to architects – as well as those in engineering, technology and associated supply chains.

We deliver integrated campaigns, launch products, build reputations and help firms increase market share using the power of PR.

We also help make businesses more visible, help companies build and develop strong relationships in the industry and cement networks for collaboration with contractors, agents, specialist consultants, equipment suppliers and trade associations.

We have also boosted the in-house operations of national trade and training bodies including the NFRC and CITB.

Media relations

Our former journalists utilise their network of press contacts across the UK to secure coverage in local, regional and industry news titles.

This not only raises the profile of our clients among their key target audiences, but also within the media who regularly approach us for comments on a range of industry news and issues.

We have also written and secured coverage for multiple thought leadership articles in major industry titles, covering topics from the skills gap, diversity and government policy. We are also experts in crafting press releases that gain widespread coverage on project announcements.

Titles we have secured coverage in range from Construction News, Construction Week, PBC Today, Architect News, Construction Index and Modern Building Services.

On television, we also secured a live interview for one client on BBC Breakfast about recruitment in construction.

 

Copywriting

We craft engaging and informative copy for a range of client platforms – including their website, newsletters, brochures, leaflets and planning applications.

Included in that are blogs and case studies for both B2B and B2C audiences, ranging from case studies on new homeowners to pieces on our construction noise abatement client, Echo Barrier, having its products used on the construction of the One World Trade Center in New York.

For other clients such as BOOT Construction, Seamans Building and SEH French, we keep their websites regularly updated with news on their latest projects, partnerships and staff additions.

Award writing

Our expert copywriters have helped our construction clients scoop numerous industry and regional awards.

That has been especially true with our housebuilding client, Cora Homes, who have received widespread national plaudits for its sustainable approach to the housing crisis.

In the first 18 months of our partnership, Cora Homes and its Managing Director Luke Simmons won five awards, including Luke being crowned Climate Champion of the Year at the Unlock Net Zero Awards.

We also secured multiple pieces of press coverage following the award wins, further boosting the company’s profile as a leading SME housebuilder.

Unlock Net Zero win 2

Social media

At Prominent, we design and implement social media strategies tailored to both B2B and B2C audiences to maximise the impact of platforms in growing businesses.

We remain in close contact with contractors and their staff on different sites to provide updates on ongoing projects and to get quick insight on the latest company news.

We have also helped deliver successful advertising campaigns on social media, including Facebook and LinkedIn.

Looking to build your construction brand? Contact us today to learn how we can help or take a look at our case studies below.