Brewing up stories that celebrate the rich history of Woodforde’s is ale in a day’s work for Prominent.
We have worked with the brewery since April 2023, providing media relations, copywriting, media buying and social media services that have helped put Norfolk on the map as the home of great beer.
We have built strong relationships with media outlets in both the B2B and B2C sectors, who regularly approach us for comment and features on the latest industry news.
This has included regular comment pieces from its CEO on the state of the beer industry, alongside an ongoing campaign to protect the Great British tradition of cask ale.
We regularly receive widespread coverage in local and trade press titles on the launch of new beer and product lines, including its exciting New World Brewing range unveiled after the arrival of its American Head Brewer, Aaron Taubman.
The exciting developments at Woodforde’s haven’t gone unnoticed by the broadcast media either. We have continued to build positive relationships with local TV news journalists which have blossomed to create great opportunities for the Woodforde’s team on primetime TV.
We also helped arrange for a Channel 5 documentary crew to visit the brewery for a programme showcasing the best of Norfolk and Suffolk, narrated by Bill Nighy.
Further coverage includes the Woodforde’s advent calendar featuring in the Independent.
We keep the Woodforde’s website updated with all the latest news from the brewery team.
That includes a blog on each monthly seasonal special, alongside regular features designed to tap into commonly searched topics related to beer.
We have also crafted copy for various Woodforde’s campaigns, including the “why wait?” campaign to shine a light on its stout, Albion.
We have worked with Woodforde’s to create or build on existing partnerships with fellow Norfolk organisations and generate positive PR for the brand.
This has included becoming a partner of both the Norfolk and Suffolk Food and Drink Awards, which produced multiple bits of press coverage and judging opportunities to build brand awareness.
We also worked closely with the internal marketing team at the UK’s first ever beer spa – where guests bathe in Woodforde’s hops and malts – to ensure the brewery’s name appears prominently in national press coverage.
Our team don’t shy away from getting stuck in and working behind the bar to support the Woodforde’s team.
That’s included a group of us travelling up to Norwich to help out at the Norfolk Show, including helping arrange for a photobooth and live music to liven the atmosphere at the increasingly popular marquee.
Elsewhere, we have attended numerous partnership meetings and press events to ensure the Woodforde’s brand is always at the forefront.
We ran the Woodforde’s social media channels from May 2023 until February 2024, while its new in-house marketing team was being created.
That included tailoring content for both B2B and B2C audiences, raising awareness of both its products and its two pubs – The Fur and Feather and The Lord Nelson.
Our work has seen the Woodforde’s pages continue to grow – with its Instagram reaching almost 40,000 followers in our first 8 months and more than 290,000 on Facebook.
Call us on: 01473 276126
Email us on: hello@prominentpr.co.uk
