Prominent was asked to help Attwells Solicitors showcase its conveyancing department to local clients as well as promote a growing employment department and a new private client division.
Development of the brand and marketing collateral
- Revitalising the website with fresh copy and creating an engaging a new blog featuring current topical issues, top tips and expert advice on issues to include the gender pay gap, maternity leave, the gig economy, property purchases and power of attorney.
- Creation of a newsletter to help the company better utilize its existing database.
- Social media management.
- Award entry writing.
- The creation of video content for the website.
- Creation of all adverts.
Results:
- Secured 67 media clippings in a one year period, including expert features in the Law Journal, Solicitors Journal, The Law Gazette, the New Law Journal and The Lawyer.
- Regular coverage in the local newspapers and magazine in the Suffolk, Essex and Norfolk regions including a regular column in the EADT Business section, helping the firm reach its target market.
- Increased followers on social media and improved traction.
- Several vlogs with an 85% click-through rate.
- Award shortlistings.
Laura Harrington-Rutterford, Partner at Attwells Solicitors said:
“Prominent deliver an exceptional service and have transformed our internal and external communications. They have helped us win awards and win clients. We are extremely pleased with the impact their work has had on raising our profile in the local community and beyond. They have helped us build our business in a cost-effective manner.”
Awards for client
- EADT Business Awards – Medium Business – RUNNER UP
- Tomorrow Leadership Awards – Best Leader – RUNNER UP
Prominent tells your story in the most compelling way to the people that matter. We are a specialist in legal communications so you won’t have to spend hours of time you don’t have to get us up to speed.
