retail marketing and PR

We create meaningful brand experiences with the aim of increasing your market share and positively impacting your bottom line.

 

At Prominent, we have been involved in PR campaigns to market everything from cosmetics to corner shops and bacon butties to baby products.

We offer an extensive range of retail marketing services including product launches, events, building brand awareness, product reviews, competitions, sponsorship deals and influencer collaboration.

We also drive promo campaigns across social media platforms and work with our in-house advertising team to unite marketing with ad budgets.

The retail sector is vital to the UK economy, contributing 5% of the nation’s GDP and with this in mind, retail PR is an essential component of business success.

After all, to make an impact in an industry that is constantly moving and changing you need a dynamic team with a creative approach to stay ahead of trends. That’s us.

Our approach supports growth in big brands and helps new brands make an impact quickly.

We have helped a fledgling baby brand reach the shelves of John Lewis, enabled a large supermarket chain to maximise sales following a locally-sourced campaign and worked with an established beauty brand exploring a new marketplace abroad.

In all cases, our work is based on rigorous insight into consumer behaviour.

We then utilise this information and dip into our portfolio of retail PR services – including shopper events, celebrity endorsement, product reviews and retail brand building – to find the best way to reach consumers and persuade them to buy and continue buying.

Storytelling is our speciality here and our PR team of journalists, digital marketers, designers and expert copywriters deliver a powerful narrative that hits the headlines alongside images that demand attention and cause commotion across social media.

On top of that, our strategists ensure our clients benefit from communications that blend together traditional retail PR activities and digital PR knowhow.

The results? An increase in footfall, brand awareness and online search visibility.