Prominent has a huge amount of experience working in partnership with public sector clients – alongside in-house teams and acting as an outsourced PR department.
These have included the East of England Local Government Association (EELGA), Cambridgeshire and Peterborough Combined Authority (CPCA), East Cambridgeshire District Council (ECDC) and Woodbridge Town Council.
Services we have provided include full, 24/7 press office facilities, internal communications, strategic campaign consultancy and events management.
Those services have seen us work as press officers during general elections and by-elections and both design and deliver large-scale public consultations – winning multiple awards for our work.
All of these are delivered on the tighter budgets that are part and parcel of public sector communications, fueling our creativity to deliver work that delivers maximum impact.
For ECDC we provided a full press office facility, managing the communications around both general and several local by-elections.
That meant it was imperative our team had a concrete understanding of purdah to play our part in facilitating free and fair elections.
Our team of former journalists and media relations professionals were on hand 24/7 to handle press enquiries, acting as the first port of call for any comment or interview requests.
Our team have a network of contacts across the UK, including those in the public sector press.
Previous work has seen us secure numerous thought-leadership pieces in the likes of the Municipal Journal, ensuring our words are put in the hands of our clients’ target audiences.
Our knowledge of newspapers and broadcasters also extends across the country in terms of local and regional outlets, helping gain coverage for stories no matter where our public sector clients are based.
The former journalists in our team don’t just know how to craft a story – they are skilled in creating content that is as engaging as it is informative.
For our public sector clients, that has included writing and editing numerous detailed reports, including editing EELGA reports of more than 30,000 words. These reports are sent to staff across its 50 member councils throughout the East of England.
Our team get to know you and your style, ghostwriting for senior staff members and ensuring a coherent voice and tone throughout all communications.
As well as the serious side of public sector communications, the Prominent team have also crafted campaigns that generate buzz, kick-start reactions and make a real difference.
Our best example of this would be our multi-award-winning work creating the ECDC recycling hero Michael Recycle.
The council allocated a set budget for us to run a campaign designed to educate the community on the merits of recycling which involved a children’s competition to bring the character to life, superb social media engagement and the creation of a costume and merchandise.
Transparency is key in public sector communications, so effective event management is a great tool to have in your skillset.
We demonstrated this during a project with Woodbridge Town Council for its public consultation on the future of The Shire Hall.
Aside from our media relations and press office services, we helped organise public drop-in sessions at The Shire Hall, including creating informative graphic displays and a video to play in the background.
We don’t just write the copy when it comes to external communications, we design them too.
Our work has ranged from brand building, including for the launch of the Woodbridge Town Council consultation and the CPCA, but also all graphic design work for EELGA.
That work includes anything from designing up their extensive reports to graphics for use on social media.
We were also proud to support the CPCA from its proposed devolution deal through to its formation and the election of a mayor.
This involved running a press office for the period of six weeks running up to the election and working closely with the Department for Communities and Local Government (DCLG) on their voting campaign.
Find out more about our public sector work in the case studies below.
Call us on: 01473 276126
Email us on: hello@prominentpr.co.uk
