The importance of celebrating milestones in PR

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Hitting milestones in business can be exciting – but celebrating them is often overlooked as businesses don’t recognise the positive outcomes that can be achieved as a result.

Here, our Account Manager Keira looks at the benefits of shouting from the rooftops when celebrating your business milestones.

Why should you celebrate your business milestones?

First and foremost, you should be proud of any milestones your business achieves.

That could be anything from a company birthday, an employee work anniversary or a rebrand. Other things worth highlighting are opening a new location, launching a new product or even hitting a target number of social media followers.

These are significant moments and something you shouldn’t be afraid of celebrating publicly.

Milestones are hooks for social media content as well as for the media. They offer a chance for you to tell your business story and share how you reached these goals.

Offering an insight into your business journey and shouting about your achievements helps current and potential customers appreciate the dedication you have put into progressing your business.

Not only that, but it can be inspiring to others and encourage people to celebrate other people, which can only be a good thing.

#Hey30Million campaign

In March 2023, our client Hey Girls, a social enterprise fighting to end period poverty across the UK, surpassed the milestone of donating more than 30 million period products to their community partners.

To celebrate, we created a sub campaign named #Hey30Million which featured social media, media relations and copywriting.

The campaign saw Hey Girls receive national and regional media coverage, including a feature in the Mirror.

We encouraged Hey Girls’ business and community partners to get involved and celebrate the milestone with them on social media and through testimonials, which helped increase the reach of the campaign and enabled us to raise awareness around period dignity in the workplace further.

We even won the Corporate and Business Communications gold award at the CIPR PRide awards 2023 for this campaign, proving the value of celebrating milestones in business.

Prominent’s 10th birthday

This month, Prominent is celebrating 10 years in business.

We have lots of plans to celebrate across social media, on our website, through our monthly newsletters and further afield. Keep your eyes peeled for our upcoming plans – you might even be invited to get involved in our celebrations!

Is your business about to hit a milestone? Let us help you create the biggest impact while you celebrate your achievements. Call us on 01473 276126.

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