How to make the most of LinkedIn

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Elly Worsley discusses how to make the most of your LinkedIn profile.

 

I have to admit, out of all of the social media accounts I have, LinkedIn has been the most neglected.

I put it down to coming to it late in the game. However, since starting at Prominent, I have realised quite how valuable an asset it can be, especially when your peers and competitors are all there.

So here are my top tips for making the most of LinkedIn for both business and personal usage:

1. Consistency:

This is the cornerstone to any good social media strategy. Posting everyday for a week and then stopping for months won’t do. The key here is to identify how frequently similar accounts are posting and to make sure that what you do share is relevant and interesting. For some this might mean multiple posts a day and others may only need to post every other day. Either way, once it becomes a habit, it’s easier to stick to.


2. Know your audience and tailor content accordingly:

This is not the place to post your selfies and pics from a night out. It seems simple, but this is your professional profile, so keep profile pictures to portrait style for a personal page or logos for a company and post content around work you/ your business is doing or industry news. It is also advisable to update things like skills, email addresses and courses regularly to save you from forgetting anything which could set you apart from your peers.

 
3. Brand visibility:

Like with any social media account, it is important to maintain any branding guidelines your company has set out. This includes using a logo as your profile picture and team photos as banner artwork. Remind employees to link their profiles to the company one. This allows anyone looking at your businesses profile to see every member of your team.

 
4. Rich media:

You’re probably already doing this on Twitter and Facebook, but don’t think that just because LinkedIn is a professional site you can’t be visual and creative. Make sure that you’re creating graphics and videos that are suitable for this kind of audience and remember that there are lots of great free design programs available online and you don’t have to be a graphic designer to produce something high quality.


5. Become an active member of a community:

Like with all social media, it’s easy to dip in and out. But to really make the most of LinkedIn, you need to become a really engaged member of the online community.  Join groups and engage with followers’ posts. Not only will this show that you are serious about networking but also generate more connection requests. 

 

So, try not to just think of LinkedIn as another social media obligation. Its potential is just being recognised by professionals across the world and you can be making the most of it, simply by taking some time out of your day to cultivate it. And don’t forget to take a look at the Prominent LinkedIn page to see how it’s done!

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