The old adage says you need to spend money to make money. And while this is often the case, harnessing the power of PR to raise vital funds for charities can cost a lot less than you’d think.
Here, Senior Copywriter Oliver Sullivan looks at how investing in PR can help charities raise vital funds for their work – even if they have a smaller budget to spend.
Charities do incredible work in supporting those in need – be it through mental health services, caring for sick children or responding to the crises our world faces. But the pandemic and cost-of-living crisis have proven quickfire ways to slash revenues and impact vital fundraising efforts.
It has therefore never been so important for charities to raise awareness of their services and how important they are to so many. And one of the most cost-effective ways to do that is through strategic PR.
Getting your charity’s name in the media helps promote its work and show people just how much of an impact it has on people’s lives. It can also raise awareness of the problems your work tackles that many might simple never have known about otherwise.
PR professionals like the team at Prominent get to know your charity and its target audiences – ensuring all output is tailored towards them in a way that evokes an emotional reaction. We’re not explicitly talking about asking people to donate, but showcasing just how impactful your services are and how important a role generosity plays in that.
That can prove vital should your charity be facing difficulties in fundraising.
We know that charities and third sector organisations don’t have the same budgets as commercial operations. That’s why we use our creative skills to craft strategic campaigns that deliver your goals while keeping prices low.
That includes using case studies that perfectly capture how your work supports people – as well as press releases and features that showcase your message in a hard-hitting yet sensitive way.
The success of any fundraising event or campaign is determined by how many people are aware of them. And that’s where effective PR truly works its magic.
At Prominent, we have supported charities and social enterprises across the country in raising awareness of their work and delivering successful fundraising campaigns.
That has included leading on the annual Will Aid charitable campaign, which raises hundreds of thousands of pounds for its partner charities every year. Closer to home, it has included our work with Suffolk Mind in raising awareness of its mission to make Suffolk the best place in the world to talk about and take care of mental health.
Like many PR agencies, we offer a special rate for charities. You’ll also find many that offer free PR services to a chosen charity of the year instead fundraising.
Want to learn more about how Prominent can help your charity with PR?
Contact us today to learn more.
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Email us on: hello@prominentpr.co.uk
