Reaching your target audience is the main hurdle faced as digital marketers. And with so many variables that can add up to conjure the perfect campaign – it is important careful consideration goes into everything you plan.
It is through effective, targeted advertising that your goals are achieved. Here, Prominent Media’s media buying expert Clare Jordan looks deeper into the power of targeted advertising.
Reaching your target audience is all about combining that voice with the right tone (and images if it’s a visual campaign).
Audiences respond best to adverts that are relatable – something they are more likely to notice and retain information from.
That means you also need to think about the person you are targeting, the types of media they consume and the types of places they frequent.
That could be a commuter in London from a certain age group. Aside from advertising on trains and station platforms, you can consider questions like: What do they listen to on their commute? What types of places do they frequent after work?
Once you have that information, you can begin to craft a campaign that makes it tough for your name to go unnoticed.
That might sound like a challenge on the face of it – but with effective planning is more than achievable.
Examples of this can be seen through our work with the Harpur Trust and its independent schools across Bedfordshire. One of its schools was keen on targeting prospective parents in certain towns and villages – many of which being commuters.
Through effective media planning we were able to ascertain the services and stations they frequently used to ensure open day advertisements were clearly visible on their journey.
A recent open day campaign was so successful that we had to end it early as all sign-up places had been secured ahead of time.
At Prominent Media, our team are experts in crafting media buying campaigns that deliver.
That includes extensive support in the planning stage to identify your target audience and the best way to put your name in front of them in a prominent position.
Looking for support with your next advertising campaign? Contact the team today on 01473 276126 or drop us a line.
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