We live in a reality where people use social media multiple times every single day. With such widespread use, social media presence is an incredible marketing “must have” for every business to grow.
Asserting your online presence can make your business stand out and appeal directly to your potential customers.
Social media platforms are the perfect place for exchanging ideas to improve the way you do business, recruiting skilled staff, or keeping an eye on your competitors.
Here, Account Executive Lena Vasylevska looks at three top reasons why you should take social media marketing seriously (if for any reason you still don’t).
Facebook, LinkedIn, and Twitter have millions of users who engage for billions of hours every month.
One of the most effective strategies to capture customers' attention and convey your brand’s message is through effective communication and customer interaction.
Your brand can create a favourable impression in the minds of customers by actively engaging with them on your channels, such as responding to their enquiries or sharing unique content.
Implementing an up-to-date content plan and interacting with your followers can help build loyalty and project expertise in your field. This in turn will transform followers into real clients for your business.
A strong brand requires a set identity, image, culture, and personality. Applying a successful brand strategy that covers all four of these components increases trust, loyalty, and awareness among your customers.
Social media is one of the easiest and fastest ways of building brand awareness and putting your business in front of a massive group of potential customers.
Communicating and connecting with your audience will help you become the first thought in their head when they think of product or service in your area.
You can also hire brand advocates and influencers who will always stay on the side of your brand.
The more people are aware and in love with your brand, the more of your product or service you’ll sell.
Social media is a cost-effective tool that is significantly cheaper than traditional advertising methods – and can work wonders if used properly.
One example of how to increase sales through social media is to motivate your customers to share pictures of their purchases on social platforms. Research has found 70% of customers are more likely to buy from a brand after seeing pictures of products from other consumers.
Effective use can increase traffic to your website and in turn help improve its search engine ranking. All platforms also provide helpful analytic tools to help measure the success of our campaigns.
Focus on the social channels that best match your product and your audience whether it is Facebook, Twitter, Instagram, TikTok, Pinterest, LinkedIn, or a mix of channels.
Here at Prominent we provide social media solutions to businesses aiming to enhance their visibility among other companies, organisations, or professionals (B2B).
Through a better understanding of what you do, we identify opportunities, create social media strategies and content which help positively boost your profile.
Can’t think of what to post? Leave it to us.
Give us a call on 01473 276126 or email us: hello@prominentpr.co.uk
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