The new year is here and there are exciting times ahead for Prominent and our clients. For some, this is a chance at a fresh start and for others, an opportunity to really kick on and continue their successes.
That is what really makes us hungry as an agency. We love to support our clients on their growth journey and expand their reach to a greater audience, splashing their name on the front pages of newspapers and putting them at the forefront of TV and radio broadcasts.
We are on track for our biggest and most exciting year at Prominent. And that’s in spite of the turbulent economic environment waters we all find ourselves in today.
Here, Prominent Client Services Manager Grace Harrison looks at why every business should look to bolster their PR support this year and reap the rewards it can bring.
The possibilities are endless when it comes to PR, no matter the size of your business. The truth is, we could be here for hours if we were to list them all. The key thing to remember is that PR helps your business grow.
But how does it do that, I hear you ask?
PR support increases the trust, credibility and authority of your brand. We work with you to carefully construct communications that go straight to your target audience, generating new leads and building new business opportunities.
This isn’t about conventional advertising. These are genuine and powerful messages that resonate with the people you want to reach. And we achieve that through publicity in media outlets – from local newspapers and magazines to tabloids and the trade press, social media to newsletters and television to influencer relations.
Our industry is ever changing and there are always new and exciting methods unfolding. That includes an increasing focus on search engine optimisation (SEO) to boost your business’ ranking on websites like Google.
What’s more, our experienced team of former journalists are on hand to support your business through any crisis, whatever the scale. Our work helps build the best possible outcome, no matter the situation you face.
There is no denying these have been tough times for everyone. But just as a lifeboat crew would tell you, the crucial thing to do in troubled waters is to stay calm.
There is no doubt that the businesses who will struggle the most are those that stop putting their name in front of their audience and no longer maintain key relationships with them. Marketing and PR budgets have historically been among the first to be cut in times of crisis, but businesses are learning it can just add further fuel to the fire.
Times of economic hardship don’t mean you should turn off your comms. It is all about building carefully considered and communicated strategies, reminding your audience that you are still there and are working hard to bring them the products and services they need.
Simply stopping just increases the chances of them forgetting about you by the time the market has stabilised.
If you are looking to increase the exposure of your brand and reach new audiences, Prominent are here to help.
We boast a network of press contacts nationwide and have helped achieve global press coverage reaching nearly five billion people.
Need help singing your successes? Then get in touch with us today via 01473 276126.
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Call us on: 01473 276126
Email us on: hello@prominentpr.co.uk
