Norfolk’s leading brewery, Woodforde’s, has announced a new partnership with East Anglian marketing agency Prominent as part of its ambitious growth plans.
The brewery, famed for its multi-award-winning Wherry ale, chose to work with the agency after being impressed by their creativity and strategic plans, as well as their clear love for the brand.
Joe Parks, CEO of Woodforde’s, said: “Woodforde’s has a great story to tell, and we think Prominent are the perfect partners to help us tell it.
“We have some ambitious plans for the short and longer term which will really put the brewery and the brand on the map, while firmly cementing our place as a proud Norfolk brewer.
“We want more people to be able to taste our beers – which we know are among the best on the market.
“We want our local communities to benefit as we grow, and so we will be focusing a lot of our marketing effort on local people and making sure they are proud of the brand. After all, our customers are our most important ambassadors.”
Alongside the famous Woodforde’s Wherry, beers which will see particular focus in 2023 will be Nelson’s, Volt IPA, Albion stout and Conquest lager.
Helen Rudd, Managing Director of Prominent, said: “The Prominent team are proud to have won such a prestigious contract as Woodforde’s.
“As soon as we heard about the opportunity it became a full-team effort to put together the best, most creative ideas we’ve ever had!
“It is a brand we know and love – but working with Joe and learning of the business’ plans for the future has made this even more exciting.
“We are looking forward to growing together through this new partnership.”
More information on Woodforde’s and its range of award-winning beverages can be found at www.woodfordes.com.