The construction sector is full of competition. This means that standing out from the crowd can be difficult when it comes to winning new business and attracting new staff.
Here Lauren Alcock, Senior PR Account Manager at Prominent, discusses how PR is a vital tool for construction businesses in the UK.
PR stands for public relations (not press release as its commonly mistaken for, although they are an important PR component).
Public relations is all about reputation management.
PR is a vital tool for business development.
An effective PR strategy is a great way to establish and maintain a positive reputation among stakeholders, helping you build trust and brand recognition that enable you to secure new opportunities.
Regular networking and positive media coverage can also help shine a light on your strengths and achievements.
Positive PR can also help with recruitment too – especially when you have lots of positive things to say.
Ensuring your company and its values are clearly publicised and your website is up-to-date will help attract the right candidates.
If you’re looking for a place to start – consider some of your recent projects, whether they are ongoing or completed. If you’re still on-site, share updates – or if the keys have been handed over, publish a case study with a client testimonial.
These things just aren’t of interest to your competitors, trade bodies and local stakeholders – the press can also be very keen.
In addition to positive PR, the way you handle a crisis can have a massive impact on the way your brand is perceived.
Crises can happen in any industry, so having a crises communications plan in place ensures you are on the front foot if your reputation is put on the line.
A good PR agency will be able to support with putting a plan together and delivering media training while also managing media requests and communications – helping to keep your company out of the press in negative situations.
Having a team of calm and experienced experts on the case in such situations can help keep stress to a minimum and ensure that all crises are handled professionally and effectively. Read all about Prominent’s crisis comms service here.
Construction is one of our specialist industries here at Prominent.
Whether you’re a large-scale housing developer or a local construction firm, our industry knowledge and relationships with the media can help you get in front of your target audience, while our crisis communications service can keep you out of the spotlight when required.
To find out more about our services or to read our case studies and testimonials from current construction clients, drop us a line today.
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Call us on: 01473 276126
Email us on: hello@prominentpr.co.uk
