Prominent provided services between 2020 and 2022 for the chartered accountancy firm, Beatons Group.
Beatons Group, which consists of chartered accountants, registered auditors and management accountants, was formed in 1981. It has developed into a major independent provider of accounting and financial services in East Anglia.
Prominent’s objectives included:
Our work with Beatons Group had featured three Budgets – one of which was in our first month. In order to share Beatons’ expertise, the account team worked in-house on Budget day in March 2020. This enabled us to provide a live social media commentary with instant reaction, a statement for the local media which was picked up by the East Anglian Daily Times, a comprehensive blog for Beatons’ website and an e-newsletter for clients.
Throughout the coronavirus pandemic, Prominent provided numerous Q&A editorials for the East Anglian Daily Times and Eastern Daily Press on subjects including mortgage holidays, the furlough scheme and COVID-19 business grants. These articles raised the profile of Beatons within the local business community.
The financial support provided by the government has provided numerous opportunities for editorial content specifically created to raise Beatons’ reputation and attract new business. Prominent had liaised with clients of Beatons to act as case studies for press releases and features on topics including the unfairness of the Self-Employment Income Support Scheme, the importance of apprenticeships and the impact of the pandemic on the local economy.
A key sector for Beatons is logistics. The team service a large portfolio of clients operating in the industry. As well as being well-versed in understanding the accounting challenges faced, Beatons know the operational systems used by logistics companies.
To reach this target audience, Prominent secured a bi-monthly column in an online logistics newsletter which is dedicated to the region’s port community.
“We are really enjoying working with the team at Prominent. We have found that their professional and proactive approach is very refreshing and has been key to increasing the profile of the company.” – Stephanie Hammond, director of Beatons Group