Lucy is an Account Manager with almost 20 years’ PR experience across a wide range of sectors.
Her experience spans both consumer and B2B in both London and regional PR agencies. A strategic thinker, she has particular skills in strategy and planning as well as possessing excellent attention to detail and strong copywriting skills.
Lucy manages a variety of clients including Sime boilers and Ufford Park Woodbridge Hotel, Golf and Spa and is one of the team which delivers the press office facility for East Cambridgeshire District Council.
She is adept at planning and managing traditional PR campaigns as well as strategies that incorporate both PR and marketing support.
She leads and manages a team of PR professionals, managing new accounts along with existing ones and overseeing media strategy and account development.
She prides herself on achieving exceptional outcomes for clients and ensuring consistency of service is delivered in line with company policy.
For all her clients, Lucy boasts exceptional senior press relationships and manages contacts with key commentators, industry spokespeople and sector influencers – all of which allows her to push her clients into the limelight for newsworthy commentary and thought leadership articles.
On top of that, she has a proven ability to present complex industry information to target audiences – particularly demonstrated by her work with Sime boilers.
This year the strategy evolved to include consumer and self build audiences and Lucy has had considerable success in the self build titles promoting the Murelle Revolution 30 heat pump and boiler in one cased product.
On top of this, Lucy has secured award wins for the product including:
Lucy demonstrates time and time again that she can adeptly handle a range of media to place products, grow brands or pitch for new customers and she boasts excellent project management skills with strong organisational and planning skills.