Lauren is our PR executive and a former regional newspaper journalist.
She worked as a trainee reporter at the Bracknell News in Berkshire and a senior reporter at the Dorking and Leatherhead Advertiser before moving to the East Anglian Daily Times and Ipswich Star.
She rapidly rose through the ranks from senior reporter to defence correspondent and then health correspondent before becoming the digital and lifestyle editor.
She has an extensive knowledge of digital media, a creative flair and the ability to pick out a gem of a story and maximise its potential for the benefit of clients.
Her experience as a journalist for 12 years means she is supremely competent in producing exemplary copy with attention to detail, works to tight deadlines, follows strict style guidelines and is trained in media law.
This has been beneficial for a number of clients who use Prominent for advice on issues of crisis communications – some of which have involved live court cases.
Lauren is very confident overseeing the work of others. She produced the monthly eight-page health supplement for the EADT and Ipswich Star while health correspondent which meant handling breaking news stories as well as pre-planning news items with topical content in advance.
She was also in charge of optimising all stories on the EADT and Ipswich websites to ensure they were working as hard as possible to gain huge audiences and interaction levels. As a result, she is an expert at SEO copywriting as a result and is fully trained in SEO, social media and digital analytics.
She's also a superb networker and happy to get stuck in to brainstorm sessions, team meetings and client events.
Lauren’s clients include the Elena Baltacha Foundation, ETK – a leader in providing export and import opportunities between the UK and Africa – and a number of independent schools.
The latter has involved handling the complexity of GCSE and A Level results day which involves collating vast amounts of information and linking journalists to high-flying students for case studies.
She has also managed the supply of expert commentary, blogs and award entries for the Times Education Supplement and achieved a shortlisting in three finalist categories for Independent School of the Year.