Abi heads up our marketing department, overseeing everything from digital marketing and social media to media buying and advertising.
She is a determined, dedicated and ambitious PR director and has an adaptable, innovative, and creative approach to client work, achieving astounding results for clients since joining Prominent PR.
As a result, she was named Outstanding Young Communicator of the Year 2017 for the Anglia, Thames and Chiltern region in the CIPR Pride Awards with judges saying they were “impressed with her passion for public relations and her obvious appetite for learning and desire to share this with others.”
They added: “She clearly demonstrated a breadth of communication skills, from understanding audiences through to managing internal stakeholder expectations.”
Much of this related to her work with three of our three biggest clients - Will Aid, the Cambridgeshire and Peterborough Combined Authority and East Cambridgeshire District Council (ECDC).
For the latter we run a full press office facility and Abi heads up a team of staff who field and manage a range of press queries. This has involved managing two general elections.
On top of this, she delivered the communications for the Combined Authority during their transitional stage from a proposed devolution deal to the formation of the Combined Authority and the election of a mayor.
This was a hugely complex process which she had to manage alongside her role as comms lead for ECDC and meant she had to have two separate approaches running in parallel.
She handled the logistics from start to finish and every media outlet invited came with a bigger voter turnout than any other Combined Authority election in the UK – resulting in a nod from PR Week.
This success was a result of Abi’s ability to understand the different demographics in the region and match comms to each audience accordingly.
Abi is committed to continuous personal development and is always on top of new trends and industry innovations.
As such, she is always the first to share her knowledge with the team and look at new ways to improve our service offering to clients.