Your brand is more than just a symbol, some colours and a bit of copy – it’s about creating a positive long-lasting impression for your business.
Whether you are a start-up requiring an identity, or an established business requiring a refresh to your profile, we have the knowledge to create your brand and apply it to all your communications.
Our graphic design department will work with you to draw out your ideas, understand your vision and values and work out how this will connect with your target audience.
We will use a range of tools and technology to give you a range of concepts – all backed up with reasoning.
And once you have agreed on a final brand, we will help you use it to give your audience a sense of purpose and well-defined roadmap and your business a credible voice that speaks volumes about what you stand for.
Your brand will become the face, personality and the values championed by your business and should have the ability to be replicated across every single facet of your business.
From a visual perspective this will include all design collateral – website, business cards, letterheads, email signatures, even cups, pens and placemats if you need them.
But a brand is so much more than fonts to colors to design styles and what is sometimes overlooked is brand voice.
This is an area where we offer you something extra allowing you to tie your brand into every single aspect of your content - your social media profile, the tone of your voicemails or the way you present, market and deliver a service.
To do this, the design and creative teams will work closely with our editorial director, an expert in creating brand voice guidelines and style guides for organisations of all sizes.
She can make sure that your brand is not just one dimensional – that it is delivered through language as well as imagery.
This is important in the current climate where the digital landscape is crowded and filled with chatter from brands and individuals all competing for consumer attention.
You can only stand out so much on the basis of your visual content or product features alone. And we can help by ensuring your written content gets the same attention and consistency you give to the other elements of your brand presence.
The long and short of it is that your brand is one of your greatest assets. And we can make sure that all your content – words and graphics, photos and videos, packaging to social media captions – make you distinctive, memorable and familiar.